SEO guides
Your site gets visits but no enquiries, or no visits at all. These guides explain why, and what to do about it.
What is foundation link building, and how do you do it safely?
Foundation link building explained: the listings and profiles to build first, a safe step-by-step process, mistakes to avoid, and why it comes before PR.
Read →How long does SEO take to work?
SEO usually shows movement in 3 to 4 months and matures over 6 to 12 months. What speeds it up, what slows it down, and how to judge progress early.
Read →Nofollow vs dofollow links: what is the difference?
Nofollow vs dofollow links: what each does, the sponsored and ugc attributes, how Google treats them as hints, and when each type is worth earning.
Read →SEO vs GEO: what is the difference?
SEO ranks your pages in search results; GEO gets your brand cited in AI answers. The real differences, where they overlap, and how to run both as one plan.
Read →What are the most important Google ranking factors?
The Google ranking factors that matter most in 2026: intent-matched content, relevant links and technical health, and how to find your weak spot.
Read →What is a backlink and why does it matter?
A backlink is a link from another site to yours. Why backlinks matter for rankings and AI citations, how to judge one, and how to earn links that hold up.
Read →What is off-page SEO?
Off-page SEO explained: links, mentions, PR, reviews and listings, how to plan an off-page programme, the mistakes to avoid, and its role in AI visibility.
Read →What is SEO and how does it work?
What SEO is and how it works: crawling, indexing and ranking, the three levers that move rankings, a step-by-step starting plan and the mistakes to avoid.
Read →Start here: how SEO works
What is SEO and how does it work?
SEO is the work of making a site easy to crawl, clear about what each page answers, and trusted enough by other sites to rank. The three layers, how to start, and the mistakes to avoid.
Read →How long does SEO take to work?
Expect movement in three to four months and meaningful results over six to twelve. What speeds it up, what slows it down, and how to judge progress early.
Read →What are the most important Google ranking factors?
Intent-matched content, links from relevant sites and technical health. How to diagnose which one is holding a page back.
Read →Authority: links and mentions
What is a backlink and why does it matter?
A link from another site that signals trust. How to judge a backlink, and how to earn ones that hold up.
Read →Nofollow vs dofollow links: what is the difference?
What the rel attributes do, how Google treats them as hints, and how much the attribute should matter when choosing links.
Read →What is off-page SEO?
Links, mentions, PR, reviews and listings: how to plan an off-page programme a small team can sustain.
Read →What is foundation link building, and how do you do it safely?
The listings and profiles to set up first, step by step, so later coverage connects to your business.
Read →Where SEO meets AI search
SEO vs GEO: what is the difference?
SEO ranks your pages; GEO gets your brand cited in AI answers. Where they overlap, where they diverge, and how to run both.
Read →For the AI side in depth, see the GEO guides.
Want a second pair of eyes on your site?
If you would rather know which layer is holding you back than work it out from guides, we will review your site against the competitors that outrank you and give you a ranked fix list. Where the site itself is the problem, we will tell you whether a rebuild through Web Design is the faster route.