Fintech PR distribution that earns buyer trust.
Your buyer's compliance team will Google you before they sign. Give them something to find.
Three readers, one release.
A fintech announcement is read by three very different people, and the copy has to survive all of them.
The finance editor wants a fact they can verify: which licence, granted by whom, in which market.
Your buyer wants to know whether you'll still be here in three years and whether their regulator will be comfortable with you.
Your own compliance lead wants every claim to match what you're actually permitted to say.
Most PR copy is written for the first reader and gets rewritten by the third. We write for all three from the first draft, and other sectors get the same care: see PR by industry and location.
The stories that earn fintech coverage
Licences and approvals
The strongest fintech story there is, because it's verifiable. We state the licence, the regulator and the market exactly as your approval letter does, and nothing broader.
Bank and network partnerships
A named partner is news to the specialist desks and reassurance to every buyer after. We get the partner's sign-off on wording before anything is scheduled.
Rounds and expansion
A raise with a recognisable lead travels to the business and technology desks. A market entry adds a regional angle for the titles that market reads.
Data only you have
Payment volumes by corridor, approval times, fraud patterns you've seen. If you can share it and state how it was measured, editors use it, and it keeps getting cited long after the launch news has faded.
Wording that clears compliance on the first pass
Financial promotion rules differ by market, and by sector: crypto and Web3 PR has its own title policies on top. We don't advise on them. Your compliance team does. What we bring is copy written the way they'd write it, so the review is a check rather than a rewrite.
- "Licensed by" and "regulated by" only as your approval states, in the market it covers.
- Figures with their basis and period stated, never rounded up.
- No returns, yields or performance language unless you supply the approved form.
- A tracked-changes draft so your reviewer sees exactly what moved between versions.
Specialist desks first, business press second
A payments licence is front-page news to a specialist finance desk and a paragraph to a general business editor. A round with a well-known lead is the reverse. We decide which desks treat your story as news, place there first, then carry it to the broader business and technology titles that your buyers and their boards read.
Say you're a London payments company announcing a licence and a bank partner in the same month. The licence goes to finance and fintech desks on the day. The partnership follows a week later on business titles, with the licence now in the background paragraph. Two news cycles instead of one crowded release.
When the coverage brings enquiries
Good fintech coverage produces a specific kind of inbound: partnership requests, procurement questionnaires, "are you available in our market?" emails. They need a fast, accurate first reply, and they rarely get one when the team is busy closing the round you just announced. We build AI Automation that sorts those enquiries, answers the standard questions from your approved material and routes the serious ones to the right person the same day.
What you get
Ordering for a client?
Agencies running fintech accounts can place and track orders in the portal, with status dates on each step and coverage links gathered against the order. Attach the client's approved wording when you order and we write to it.
What clients say
Our compliance lead usually sends PR drafts back twice. This one came back with one comment, about the date format. The bank partner's procurement team mentioned the coverage on our next call, which I didn't expect.
Common questions
Something else? Book a call and ask us directly.
Related services
What are you announcing?
A licence, a partner, a round or a figure you can stand behind. Send it over and we'll reply within one working day with the desks that fit and the order we'd place them in.