PR for startups that punches up.
The investor Googled you after the meeting. What did they find?
You don't need a big round to be news
Founders tend to wait for the Series A to "do PR". By then, every investor in the round has already searched you and found nothing but your website and a LinkedIn page. The coverage arrives after it would have helped.
Most early companies already have a story an editor will run. It's usually one of these:
- A launch of something people can use today.
- A first recognisable customer, with their permission.
- A pre-seed or seed round with named backers.
- A number from your first users that surprised you.
- A founder with a view that cuts against the market, backed by something you've seen first-hand.
We interview you and find it. If there's nothing yet, we tell you what to do first.
How we stretch a small budget
Big agencies sell retainers. A startup needs three good placements more than thirty mediocre ones. This is how we'd size it.
Pick one moment
The launch, the round or the customer. One story, told well, on the day it happens.
Pick a few titles
Business and technology titles the people you're pitching actually recognise. Not a long list of sites nobody reads.
Add the wire only if it helps
Newswire syndication, live within 24–48h, adds breadth. Useful for a raise, often unnecessary for a first launch.
Then use it hard
The links go on the deck's press slide, the site footer, the outbound sequence, the job advert and the investor update. That's where a small budget earns its keep.
A six-month sequence, not a one-off
Say you're a 4-person healthtech in London, launching in March and raising in September. We'd plan it like this:
- March: launch coverage on technology titles. The product is real and live.
- May: first clinic customer story, with their sign-off. Someone serious trusts you.
- July: a short data piece from your first months of usage. You know something others don't.
- September: the round, placed on business and finance titles on announcement day.
By the time investors search you in September, there are four pieces of coverage that tell a story of a company moving. Between them, guest posts written under the founder's name keep you visible for less.
Make sure the visit turns into something
Coverage sends people to your site. If that site is a template you threw together before launch, with a contact form that emails a shared inbox, much of that attention leaks away. Before a raise or launch campaign, it's worth making sure the site does its job: clear on what you do, fast, and built to capture a demo request or a waitlist sign-up. That's what our Web Design work is for.
What you get
Running PR for a portfolio?
Accelerators, studios and agencies placing coverage for several startups can order and track each one in the portal, with status dates and live links collected per order.
What clients say
We thought we had nothing to announce until we'd raised. They pulled the story out of our first clinic pilot, and an angel I'd been chasing for weeks replied to my follow-up with the link.
Common questions
Something else? Book a call and ask us directly.
Related services
What have you built so far?
Tell us what's live, who's using it and what's happening in the next six months. We'll reply within one working day with the story we'd lead with.