Research, October 2026

Guest post prices in 2026: 1,782 publishers by DR, niche and region

The median list price across 1,782 publishers is $790, and the middle half sit between $360 and $1,075. Price follows domain rating only loosely: the DR 70 to 79 median is only 1.1x the DR 60 to 69 median, the real jump comes at DR 80, and two sites with the same DR can differ several times over.

Key findings

DR sets the floor. It does not set the price.

Half of all sites list between $360 and $1,075, and 71% list at $1,000 or less. Above that, price depends on more than domain rating: region, niche and each publisher's own rate card move it a long way.

0.50
rank correlation between price and DR

A moderate link. DR alone is a poor guide to price.

2.0x
the jump in median price from DR 70s to DR 80s

Against only 1.1x from DR 60s ($860) to DR 70s ($930).

9.6x
price spread inside DR 80 to 89

The dearest tenth against the cheapest tenth, at the same DR.

68
sites at DR 70+ listed at $300 or less

Out of 683 sites at DR 70 and above.

2.50x
UAE and Gulf price against the same-DR median

42 sites. Indicative: a small group.

28%
of DR 90+ sites give a dofollow link

Against 83% of sites under DR 30.

Price by DR

The real step comes at DR 80, not DR 70.

Prices climb steadily up to DR 60, then flatten: the median is $860 at DR 60 to 69 and $930 at DR 70 to 79, only 1.1x apart. Past DR 80 the median doubles to $1,900, and DR 90+ sites list at a median $3,225, 11x the median under DR 30.

  • Under DR 30$290
  • DR 30 to 39$430
  • DR 40 to 49$510
  • DR 50 to 59$720
  • DR 60 to 69$860
  • DR 70 to 79$930
  • DR 80 to 89$1,900
  • DR 90+$3,225
Bar: the middle half of list prices in each band. Line: the median. Scale $0 to $5,000.
List price by DR band
DR bandSitesMedianMiddle halfPer DR pointDofollow
Under DR 30163$290$180 to $720$25.7083%
DR 30 to 39161$430$220 to $720$11.2081%
DR 40 to 49227$510$220 to $790$10.8072%
DR 50 to 59285$720$510 to $930$13.0058%
DR 60 to 69263$860$510 to $930$13.4060%
DR 70 to 79432$930$580 to $1,075$12.6058%
DR 80 to 89184$1,900$1,075 to $2,875$22.6036%
DR 90+67$3,225$942 to $4,300$35.4028%

Per DR point, the cheapest band is DR 40 to 49 at a median $10.80. The smallest sites cost more per point ($25.70 under DR 30), and DR 90+ costs $35.40 a point, 2.7x the overall median of $13.30.

Same DR, different price

Two sites with the same DR can differ several times over.

Inside every band below DR 90, the dearest tenth of sites list at 4.6x to 9.6x the price of the cheapest tenth. At DR 90 and above the gap is 65x.

  • 68 of the 683 sites at DR 70+ list at $300 or less.
  • 44 sites under DR 50 list at $1,000 or more.
  • 15% of all sites cost more than double the median for their DR band, and 22% cost less than half.

A quote is only high or low against sites like it. The price checker below shows where a price sits for its DR band, region, niche and link type, and our guide to what DR to look for in a guest post site covers what to check beyond the metric.

Link type

Dofollow gets rarer as DR rises.

83% of sites under DR 30 give a dofollow link. At DR 80 to 89 it is 36%, and at DR 90+ it is 28%. Most of the largest publishers mark paid links nofollow or sponsored, so at the top end a buyer is mostly paying for the audience and the name, not a followed link.

Dofollow share and median price by link type
Link typeSitesMedianMiddle halfMedian DR
Dofollow1,092$860$220 to $93057
Nofollow687$720$510 to $1,68870
Region

UAE and Gulf publishers cost more than twice as much at the same DR.

Regions differ in their mix of DR, so the fair comparison is the same-DR ratio: each site's price against the median for its DR band. 1.0x means priced like any other site at that DR. UAE and Gulf sites list at 2.50x, against 1.00x for the US and 0.90x for the UK.

List price by region, highest same-DR ratio first
RegionSitesMedianMiddle halfSame-DR ratioDofollow
UAE and Gulf42$2,150$1,450 to $2,1502.50x67%
Canada34$2,150$2,150 to $2,1502.31x47%
Europe (not UK)25$1,800$720 to $2,1502.01x64%
Australia110$1,075$790 to $1,8001.82x97%
United States1,013$860$290 to $9301.00x76%
United Kingdom293$650$510 to $6500.90x29%
Asia17$790$510 to $1,8000.59x41%
Global190$360$220 to $7900.50x23%
  • Canadian sites list at almost one price, so their ratio reflects a single rate card more than a market.
  • Europe outside the UK (25 sites) and Asia (17) are small groups, not far above the 15-site floor. Read them as indicative.
  • "Global" covers sites that do not target one country. They list well below the same-DR median.
Niche

No crypto premium. Finance and business list below the norm.

Measured at the same DR, fashion and sports sites list well above the norm, while business and finance sites list at about half. Crypto, often assumed to carry a premium, lists at 0.77x the same-DR median in this data. Sites tagged with six or more niches are left out, because a site that covers everything says nothing about niche.

List price by niche, highest same-DR ratio first
NicheSitesMedianMiddle halfSame-DR ratio
Sports18$1,450$720 to $4,8252.00x
Fashion37$1,450$860 to $2,1501.69x
News1,314$860$433 to $1,0751.00x
Lifestyle189$720$220 to $1,6500.92x
Entertainment143$860$260 to $1,8000.84x
Legal15$720$580 to $7200.84x
Crypto35$720$325 to $1,7250.77x
Real Estate25$430$180 to $8600.76x
Technology118$635$238 to $2,0000.70x
Business153$360$180 to $1,8000.51x
Finance43$360$220 to $1,5880.43x
Free tool

Guest post price checker.

Enter a site's DR and, if you have them, its region, niche, link type and the price you were quoted. The checker compares it with sites like it in this study. Nothing you type leaves your browser.

DR 60 to 69
$860median list price
Middle half
$510 to $930
Cheapest to dearest tenth
under $260, over $1,195
Based on
263 sites

List prices from this study. A guide, not a quote: a single site can sit anywhere in the range.

For buyers

What to do with these numbers.

  • Compare like with like. Check a quote against its DR band and region, not against the market as a whole.
  • Treat the cheapest tenth with care. A DR 70 site at $100 can be fine, but look at its traffic, what else it publishes and whether its articles get indexed.
  • Ask what a premium buys. Above the usual range, the extra should come with real readers, a relevant audience or a news-indexed title.
  • Spread the budget. A few sites in the DR 50 to 79 range often cost less than one DR 90+ placement. Our guide on how many guest posts you need covers the balance.

If you would rather we handle it, our guest posting service and link building service choose sites for you, and the guest post marketplace lists publishers with their metrics so you can compare before you buy.

Method and limits

How we measured it.

  • Data. List prices for every publisher in the WebBox placement catalogue that was for sale on 12 October 2026: 1,790 sites, of which 1,782 had both a price and a measured DR. Prices are in US dollars, for one article with a link.
  • What the sites take. 97% of the sites (1,728) take press-release style sponsored articles; 62 also take guest posts. The study covers both and calls them guest posts and sponsored posts.
  • Metrics. DR is Ahrefs Domain Rating and DA is Moz Domain Authority, as recorded in the catalogue. A DR of 0 was read as not measured and left out.
  • Statistics. Medians and percentiles, not averages, because a few very expensive sites would skew an average. The correlation is Spearman's rank correlation (0.50 for DR, 0.42 for DA). The same-DR ratio is the median, across a group, of each site's price divided by the median of its DR band.
  • Privacy. No published group has fewer than 15 sites. The study publishes no site names, no per-site prices and nothing about buyers or orders.
  • Not covered. Turnaround and traffic are not reported: the catalogue does not hold them reliably enough. List prices are what a buyer is quoted, not what every buyer pays, and this is one catalogue, not the whole market.
FAQ

Questions about guest post prices.

Something else? Book a call and ask us directly.

Across the 1,782 publishers in this study the median list price is $790. Half of all sites list between $360 and $1,075, one in ten lists under $180 and one in ten over $2,150. DR moves the price most above DR 80: the median is $1,900 at DR 80 to 89 and $3,225 at DR 90 and above.

Use the data

Citing this study.

You are welcome to quote any figure on this page. Please credit WebBox and link to this page so readers can see the method.

WebBox (2026). Guest post prices in 2026: 1,782 publishers by DR, niche and region. https://www.webbox.ae/research/guest-post-prices-2026

For data questions or a breakdown we have not published, email info@webbox.ae.

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