Press release distribution in the UAE and Middle East.
Press release distribution in the UAE and the wider Middle East, from a team at Trade Centre First in Dubai: your news on the Gulf titles regional decision-makers read and the international titles your overseas investors follow.
Two audiences, one announcement
Most UAE companies are selling in two directions at once. The customer or partner is here, and reads regional business titles. The investor, parent company or export buyer is overseas, and reads international ones. A single release, written once and sent everywhere, lands awkwardly with both.
So we write two framings of the same news:
- The local angle for Gulf desks: the new office in Abu Dhabi, the free-zone licence, the government contract, the expansion into Riyadh.
- The market angle for international desks: why the Gulf, why now, what this means for the sector.
Same facts, same date, different lead paragraph. Both audiences see it in the titles they trust. For news aimed beyond the Gulf, our press release distribution service covers UK, US and international titles from the same desk.
Built around the Gulf calendar
Timing a release in the UAE is its own skill, and it's where most overseas PR firms get it wrong.
The working week
Monday to Friday, with Friday afternoon effectively gone. A release sent at 3pm on a Friday is read on Monday, if at all.
Ramadan
Business keeps moving, but hours shorten and attention shifts. Some stories work well in the run-up; a hard product launch mid-month often doesn't. We plan around it with you.
Big event weeks
During the major exhibitions and conferences the regional desks are full. That's good if your news is tied to the event and bad if it isn't. We place event news early in the week and hold unrelated news until the week after.
Overseas readers
International placements are timed for London or New York mornings, so the Gulf story and the market story don't land eight hours apart by accident.
A worked example
Say you're a Dubai engineering consultancy that has just won a contract in Saudi Arabia and is opening a Riyadh office. Here's how we'd run it.
- Day 1: we interview your MD, confirm what the client allows you to say about the contract, and draft both framings.
- Day 3: your sign-off, and the client's if the contract terms require it.
- Announcement day: regional placements go live on a Tuesday morning Gulf time; the international market story follows timed for London. Newswire syndication goes live within 24–48h.
- The week after: your business development team sends the links to the three Saudi prospects they've been chasing.
Showing up when someone asks AI for "the best firm in Dubai"
More Gulf buyers now start a supplier search by asking ChatGPT or Perplexity for a shortlist: the best fit-out contractor in Dubai, a reliable logistics partner in Jebel Ali. The engines answer from sources they trust, and regional and international coverage is part of that. Consistent coverage with your name, location and specialism stated the same way each time makes it easier for them to include you. GEO is how we track whether they do.
What you get
Ordering for UAE clients?
Agencies and resellers serving Gulf clients can order regional and international placements in the portal, follow each order's status with real dates and collect the live links as they publish.
What clients say
Our previous agency kept sending things out on Fridays. These guys moved our launch to a Tuesday, gave us a separate version for the UK trade press, and our partner in Abu Dhabi had forwarded it to his board by lunchtime.
Common questions
Something else? Book a call and ask us directly.
Related services
What's the news, and who needs to hear it?
Tell us what you're announcing and where your audience sits, here or overseas. We'll come back within one working day with the titles and the date we'd pick.