SaaS and tech PR distribution that makes you the obvious choice.
Your buyer has a shortlist before you know they exist.
You ship every fortnight. Editors care about four things a year.
The release notes are full: a new dashboard, SSO, faster exports, a redesigned onboarding flow. None of it is news to a technology editor. That's the trap most SaaS teams fall into, sending feature updates to the press and hearing nothing back.
What technology desks run is narrower and more useful:
- A new category or a clear repositioning. "We're no longer a scheduling tool, we're X" is a story if you can show why.
- An integration with a platform editors already cover. Their audience is your audience.
- A customer the reader recognises, with that customer's sign-off and a real use case.
- Data from your own product. Aggregated, anonymised and stated with its method, it's the story that keeps getting cited.
We go through your roadmap with you, pick the moments worth a placement, and turn the rest into guest posts and owned content.
The data story most SaaS companies are sitting on
Say you run a B2B invoicing product with a few thousand small-business users. You can see, in aggregate, how many days late invoices are paid by sector and by month. That's a story a business editor wants, because it describes the economy, not your product.
We'd help you define the dataset and the method, write it up as a short report, and place it on business and technology titles with a quote from your founder. Your product is the source, mentioned once, and every later article that cites the figure points back to you. That's a placement that keeps working without another release.
Launch day, coordinated with your own comms
Pick the moment
From your roadmap, the one launch, integration or dataset this quarter that an editor will treat as news.
Write it like news
What changed for the user in the first line, a figure the editor can use, a founder quote that sounds like a person. Dateline and boilerplate ready.
Sync the launch
Your blog post, changelog, email and social go live with the placements. Send us the embargo time and we schedule to it.
Put the links to work
Live links in the portal. Sales drops them into follow-ups, the founder adds them to the data room, the careers page gets a press strip.
Coverage that shows up where buyers search
Software is one of the categories where AI answers matter most, because buyers ask for comparisons. The engines build those answers from sources they treat as credible, and technology titles are high on that list. Coverage on them, with your category named consistently, raises the odds that you're in the answer. We often run SaaS PR alongside SEO and GEO so the same placements feed your rankings and your AI citations, and you can see which engines name you.
What you get
Buying placements for SaaS clients?
Agencies and growth teams can order and track technology placements in the portal, with status dates on every order and links collected as they go live.
What clients say
They talked us out of announcing our new dashboard and into publishing the usage data we'd been sitting on. That piece got picked up and quoted, and two prospects mentioned it on calls without us sending it.
Common questions
Something else? Book a call and ask us directly.
Related services
What are you shipping next?
Send us the roadmap for the next quarter. We'll reply within one working day with the moment we'd put in front of editors and where it would run.