Crypto PR distribution that builds real credibility.
Your listing goes live at 14:00. The coverage should already be there.
The problem with crypto PR is the rules, not the reach.
Most crypto teams find out the hard way that publications don't treat crypto like any other sector. Some titles accept no crypto content at all. Some accept it only with a sponsored or disclosure label. Some take exchange and infrastructure news but refuse anything that reads like a token sale. Those policies change, and a piece that ran last quarter can bounce this quarter.
So the first thing we do with a crypto brief is not write. It's check: which titles accept your type of story right now, under what labelling, and what wording they'll refuse. You get a title list that's been cleared for your announcement, before you pay for it.
- Title-by-title acceptance checked for your story type.
- Labelling and disclosure requirements flagged up front.
- A shortlist you can show your compliance lead before anything is written.
Wording your compliance lead can live with.
The UK, the EU, Dubai and a growing number of other markets have specific rules on how virtual assets can be marketed. We don't advise on what those rules require; your legal or compliance adviser does. What we do is write to the line they set, and keep the copy factual enough that it rarely gets close.
In practice that means the release describes what exists today: the exchange and the listing date, the round and the named backers, the product that's live and how many wallets used it. It leaves out returns, price targets and anything an editor would read as a promotion. That's also what gets it published.
- Factual claims about the product, the listing and the backers.
- Disclaimers and risk wording supplied by you, placed as you approve.
- A sign-off step on every piece before it reaches a desk.
Built around the moment the market looks.
Exchange listings
Say an exchange confirms your listing for Tuesday at 14:00 GST. We work back from that: copy approved by Friday, placements scheduled for Tuesday morning, newswire syndication released so it's live within the 24–48h window around the listing. When the pair opens, the search results already show coverage.
Token launches and TGEs
A token launch is where title policies bite hardest. We place the infrastructure story (what the protocol does, who's building on it, what's live) on titles that accept it, and keep the sale mechanics out of the editorial piece entirely.
Raises and partnerships
A round with named backers travels beyond crypto. It's a story for the finance and technology desks that institutional partners read, which is where a bridge between crypto and traditional finance gets taken seriously.
How we run a crypto campaign
Check the titles
We confirm which publications currently accept your story type, under what label, before you commit.
Find the verifiable hook
The listing date, the named backers, the live product, the on-chain figure that moved. Something an editor can check.
Write, approve, schedule
We draft to publication standard, your compliance lead approves, and we schedule to your listing or launch time.
Report and reuse
Every live link comes back in the portal. Use them in your next exchange application, your partner deck and the "as covered in" strip on your site.
When someone asks an AI engine if you're legitimate
"Is this project legit?" is now a question people type into ChatGPT and Perplexity before they connect a wallet. The engines answer from sources they trust, and coverage on recognised finance titles is one of them. A consistent trail of placements, with the same facts in each, gives that answer something solid to cite. Pair it with GEO and you can see which engines cite you and which still don't.
What you get
Ordering yourself?
If you buy crypto placements for clients, the portal shows each order's status with real dates and collects the live links against it. Tell us the story type when you order so we can flag any title whose policy has changed since you last used it.
What clients say
Two of the titles we'd planned on had stopped taking token news. They told us before we'd written a word, swapped them for ones that would run it, and the listing coverage was up the morning the pair went live.
Common questions
Something else? Book a call and ask us directly.
Related services
Got a listing date?
Send us the exchange, the date and the time. We'll come back within one working day with which titles will take it and how the day would run.