GEO guides
You ask ChatGPT for the best firm in your field and it names a competitor. These guides explain why, and how to change it.
Does GEO replace SEO?
GEO does not replace SEO. Why AI answers still depend on search indexes, how to split effort between the two, and how to adapt one set of pages for both.
Read →How do you get cited in ChatGPT, Perplexity and Google AI Overviews?
How to get cited in ChatGPT, Perplexity and Google AI Overviews: crawler access, answer-first pages, entity consistency and third-party mentions.
Read →How do you measure GEO and AI visibility?
How to measure AI visibility: a fixed prompt set across AI engines, citation and share-of-voice metrics, AI crawler logs and AI referral tracking.
Read →How do you optimise content for Google AI Overviews?
How to optimise for Google AI Overviews and AI Mode: eligibility, answer-first passages, sub-question coverage, structured data and how to track results.
Read →What is GEO (Generative Engine Optimisation)?
GEO gets your brand cited and recommended by ChatGPT, Perplexity and Google AI Overviews. How it works, how it differs from SEO, and where to start.
Read →What is an llms.txt file?
llms.txt explained: what the file is, what goes in it, how it differs from robots.txt, whether it helps AI visibility, and when it is worth adding.
Read →Which AI engines matter for GEO?
Which AI engines matter for GEO in 2026: Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Copilot, and how to prioritise them.
Read →Why is my brand not showing in ChatGPT?
Why ChatGPT names competitors instead of you: blocked crawlers, weak retrieval, inconsistent brand data or too few third-party mentions, and the fixes.
Read →Start here: what GEO is
What is GEO (Generative Engine Optimisation)?
How AI engines decide what to say about you, how GEO differs from SEO, and an eight-step plan to start.
Read →Does GEO replace SEO?
No. AI answers mostly run on search indexes. What GEO adds, how to split effort, and how to adapt one set of pages for both.
Read →Which AI engines matter for GEO?
Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Copilot: how each sources answers and how to prioritise.
Read →Getting cited
How do you get cited in ChatGPT, Perplexity and Google AI Overviews?
Crawler access, answer-first passages, entity consistency and third-party mentions, step by step.
Read →How do you optimise content for Google AI Overviews?
Eligibility, answer-first passages, covering follow-up questions, and what schema does and does not do.
Read →Why is my brand not showing in ChatGPT?
The four usual causes, a six-check diagnosis, and the fix for each.
Read →What is an llms.txt file?
What the file is, what goes in it, and an honest view of when it is worth adding.
Read →Measuring it
How do you measure GEO and AI visibility?
A fixed prompt set across engines, mention and citation rates, AI crawler logs and AI referral tracking in analytics.
Read →
Want to know where you stand?
Our AI visibility check runs your buyers' real questions across ChatGPT, Perplexity, Gemini, Copilot and Google's AI features, and shows who gets named, which sources are cited and how you are described. You get the gaps ranked, and the fixes for each: site and content changes, entity cleanup, and PR on the publications the engines already trust.