Guides / GEO

GEO guides

Getting your brand cited inside AI answers from ChatGPT, Perplexity, Google AI Overviews and Gemini.

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What is GEO (Generative Engine Optimisation)?GEO (Generative Engine Optimisation) is the practice of structuring and distributing content so that AI systems, such as ChatGPT, Google AI Overviews,…5 min read
How do you get cited in ChatGPT, Perplexity and Google AI Overviews?You get cited in ChatGPT, Perplexity and Google AI Overviews by structuring content to answer a specific question directly in the opening lines, backi…5 min read
Does GEO replace SEO?No, GEO does not replace SEO. They target different surfaces: SEO earns rankings and clicks on a search results page, while GEO earns citations and me…5 min read
How do you measure GEO and AI visibility?You measure GEO and AI visibility by tracking whether your brand and content actually get cited, named, or linked inside AI answers, not just where yo…5 min read
What is an llms.txt file?An llms.txt file is a plain-text Markdown file placed at a website's root (yourdomain.com/llms.txt) that gives AI models and their crawlers a curated …4 min read
How do you optimise content for Google AI Overviews?Optimising for Google AI Overviews means structuring content so a language model can extract a complete, correct answer from a single passage: open wi…5 min read
Which AI engines matter for GEO?The AI engines that matter for GEO today are ChatGPT (including its search mode), Google AI Overviews and AI Mode, Perplexity, and Microsoft Copilot, …5 min read
Why is my brand not showing in ChatGPT?Your brand is not showing in ChatGPT because it lacks enough clear, consistent, third-party corroborated content across the web for the model to recog…5 min read

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