Guides / Web Design

Web Design guides

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What makes a website convert?A website converts when three things line up: the page matches exactly what the visitor expected when they clicked through, the path to the desired ac…5 min read
What is a conversion-focused website?A conversion-focused website is one designed and structured around a single goal: getting the visitor to take a specific action, such as making an enq…4 min read
How do you make a website SEO-ready?A website becomes SEO-ready when three layers are built correctly and in the right order: technical foundations (crawlability, site speed, mobile perf…5 min read
What is Core Web Vitals and why does it matter?Core Web Vitals is Google's set of three measurable page experience metrics: Largest Contentful Paint (loading speed), Interaction to Next Paint (resp…5 min read
Template vs custom website: which is better?There is no universal winner: templates are better for speed and low upfront cost on short-lived or simple sites, while custom builds are better whene…5 min read
What makes a website fast?A website is fast when five things are handled correctly at once: efficient server response time, lean code and minimal page weight, properly compress…5 min read
How long does it take to build a website?A straightforward brochure website typically takes 2 to 4 weeks from signed brief to launch, a mid-size business site with custom design and several p…4 min read
What should a business website actually do?A business website's actual job is to convert the right visitors into enquiries, bookings, or sales by making three things instantly clear: what you d…5 min read

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