Guides / PR Distribution

PR Distribution guides

Earning credible coverage on real publications, and making it work for authority and AI visibility.

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What is PR distribution and how does it work?PR distribution is the process of writing a press release and pushing it through a wire network to newsrooms, syndication partners, and content aggreg…5 min read
PR distribution vs guest posting: which do you need?Use PR distribution when you need fast, broad visibility around a specific news event such as a launch, funding round or partnership: it pushes your a…5 min read
Do press release and guest post links help SEO?Yes, but only when built correctly: press release and guest post links help SEO indirectly, through referral traffic, brand signals, indexation and to…5 min read
What makes a press release newsworthy?A press release is newsworthy when it delivers a genuine change, timely event, or measurable outcome that affects a defined audience, not just an anno…4 min read
How do you measure the results of PR?You measure PR results by tracking three layers together: output (placements secured, and the domain authority and relevance of those placements), out…5 min read
What is a newswire, and do you need one?A newswire is a paid distribution network that pushes your press release to journalist databases and a network of syndicated news sites simultaneously…4 min read
How do you choose a PR distribution service?Choose a PR distribution service by verifying real, indexed placements rather than trusting outlet count, prioritising niche relevance over broad but …5 min read
Does a small business need PR?A small business needs PR when its buyers do research before purchasing and when competitors already have third-party coverage that it does not. It is…4 min read

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