What is guest posting?

A typical placement runs in six steps.

1. Pick the page you want to support. A service page, a guide, a product page. This decides everything else.
2. Shortlist sites. Relevant to your subject, with real organic traffic and an editor who reviews submissions.
3. Agree the topic. Something the host site's readers would want and the site has not already covered.
4. Write the article. Original, written for that site's audience, with one link to your page where it helps the reader.
5. Editorial review. The publisher's editor checks it, sometimes asks for changes, and publishes.
6. Record the result. URL, date, link attribute, anchor text and the page it points to.

The article stays on the host site. That is the difference from an ad: it is content on another publication, not space you rent for a month.

There are usually three costs: the time or fee to write the article, the time to find and vet sites, and a publisher fee. Publisher fees vary widely by site, niche and turnaround.

Paying a publisher is common. It is also where Google's policies come in. Google counts "exchanging money for links, or posts that contain links" as link spam when the aim is to manipulate rankings, and asks for paid links to be qualified with rel="sponsored". Many publishers do not tag them. That is the grey area every buyer works in, and it is why placement quality matters more than ever.

Decision criteria

• Relevance. The host site covers your subject, and your article fits next to its other posts.
• Readership. The site has organic search traffic of its own, ideally steady or growing.
• Editorial standards. Submissions get reviewed. Weak articles get rejected.
• Natural linking. One link, in context, with branded or descriptive anchor text.
• Fit with your goal. The link points to a page you want to rank, and the article helps a reader who might end up there.

Red flags

• A "write for us" page listing prices for "dofollow links" on any subject.
• A site covering casinos, health, crypto and gardening in the same week.
• Every recent post carrying an outbound commercial link.
• High DA or DR with almost no organic traffic.
• Being asked to supply exact-match keyword anchors.

• Buying on DA alone. It is a third-party estimate, easy to inflate, and says nothing about readers.
• Pointing every post at the homepage. Links help most when they support specific pages.
• Using the same anchor every time. Repeated exact-match anchors are the pattern Google's systems look for.
• Sending a thin article. Editors reject it, or worse, publish it on a site that publishes anything.
• Bursts, then nothing. Twenty posts in a month followed by silence looks less natural than a steady rhythm.

Hypothetical. Say you run a 15-person IT support company in Dublin and want more enquiries for your "managed IT for clinics" page.

You shortlist six sites: two regional business titles, two healthcare management blogs with real traffic, and two IT and cybersecurity publications. You drop one healthcare blog because its recent posts cover everything from travel to betting.

For the other five, you write five different articles: patient data backups, choosing a clinic Wi-Fi setup, what a ransomware drill looks like for a small practice, and so on. Each links once to the clinics page, using your company name or a descriptive phrase. Over three months you see referral visits from two of the healthcare titles, and the clinics page starts appearing for longer-tail searches.

Guest posting runs through the portal. Every site in the catalogue has been vetted for topical fit, real traffic and editorial quality, and every row shows DA, DR, turnaround and price, so you know what you are buying before you buy it. You send your own article, which we check for fit and the publisher's rules before it goes live.

The team behind it has secured 9,000+ placements across 1,800+ publisher domains. That experience shows up in what we turn down: placements that would not fit the site, anchors that would look engineered, and volume that outruns your relevance. Every live link is reported in the portal.

If the page you are linking to will not convert the visits, we will tell you. Our Web Design team builds pages that do.